8/4/21 - NPRMFCC Proposes Updating Political Programming & Record-Keeping Rules Theres no doubt that when it comes to targeting potential voters using digital identifiers, there have been several recent profound changes with major implications. 8/24/20- Consent DecreeMitchell Community Broadcast Company, Inc. enters into Consent Decree 4/1/22- Consent DecreeMomentum Broadcasting LP Consent Decree 8/31/20- Consent DecreeWSJM, Inc. Enters into Consent Decree That includes $214 million on the U.S. Senate race, $166 million on the governor's race, $75 million on U.S. House races, and $138 million for state and local races. Consent Decree, 7/20/21 - Consent DecreeFirst Republic Broadcasting Corporation Consent Decree, 7/19/21 - Consent DecreeGlasgow Broadcasting Corp. 12/2/20- Consent DecreeSTARadio Corp. Enters into Consent Decree When it comes to using this tool, marketers just need to use more caution and more strategic planning. Easily onboard customer lists and create targeting segments in Viants Adelphic DSP. The best strategy to ensure your advertising airs on schedule (and before rates rise) is to give your media buyer approval to place your buys as far ahead as possible; at least through Q3 is recommended. 7/21/21 - Consent DecreeDakota Communications, Ltd. 8/3/20- Consent DecreeSumter Broadcasting Co., Inc. Enters into Consent Decree 2/18/21 - Consent DecreeO-Town Communications, Inc. 0000007811 00000 n 10/14/20- Consent DecreeTown and Country Broadcasting, Inc. Enters into Consent Decree The public may access the political files of any broadcast station, cable system operator, DBS provider or SDARS licensee at: https://publicfiles.fcc.gov, Pursuant to the Bipartisan Campaign Reform Act of 2002, the FCC is required to maintain an Electioneering Communications Database to allow the public to determine whether a communication sent via a broadcast station, network, cable system and/or satellite system can or cannot reach 50,000 or more people in a particular Congressional District or State. New to the Second Edition. Consent Decree Consent Decree, 5/11/21 - Consent DecreeRose Communications, Inc. 12/9/21 - Consent DecreeUnivision Radio Stations Group, Inc. Consent Decree, 7/18/22- Consent DecreeConnoisseur Media License Consent Decree, 7/18/22- Consent DecreeTesiero, Joseph C Consent Decree, 7/15/22- Consent DecreeMediaCo WBLS License LLC Consent Decree, 7/15/22- Consent DecreeMediaCo WQHT License LLC Consent Decree, 7/13/22- Consent DecreeFM Radio Licenses, LLC Consent Decree, 7/12/22- Consent DecreeIZ Communications Corporation Consent Decree, 7/12/22- Consent DecreePMJ Communications, Inc. 7/29/21 - Consent DecreeWJAG, Inc. Communications of Kentucky, LLC enters into Consent Decree 0000008384 00000 n It's that time period called the "political window," and it's something every advertiser should keep in mind. Both Democrats and Republicans in US elections are more likely to be emotionally moved or angered by political advertising produced by the party to which they identify. 0000067257 00000 n 4/28/22- Consent DecreeInland Northwest Broadcasting, LLC Consent Decree The primary election lowest unit rate period opens on June 18, 2022 for an August 2, 2022 primary election. 5/11/21 - Consent DecreeWestern Rockies Radio, Inc. 7/15/21 - DocumentUpdating Outmoded Political Programming and Record-Keeping Rules 0000031287 00000 n A year later we have revised our projections upwards, to $9.7B. 8/27/20- Consent DecreeGadsden Radio Media, LLC Enters into Consent Decree %PDF-1.4 % 8/5/20- Consent DecreeEagle Broadcasting, LLC Enters into Consent Decree Consent Decree 8/24/20- Consent DecreeMidwest Communications, Inc. Enters into Consent Decree 4/23/21 - Consent DecreeRocky Mountain Radio Group, LLC Consent Decree Maura Healey Massachusetts (D) Governor 2022 OFFICIAL political pin button TEAM. 7/20/21 - Consent DecreeFlood Broadcasting, Inc. 8/24/20- Consent DecreeWest Central Broadcasting Co., Inc. Enters into Consent Decree Thus, some forward-looking partners have already pivoted toward better leveraging first-party data and device graphs to reach voters in a hyper-targeted manner across all devices, including connected TV (CTV). 3/26/21 - Consent DecreeCrawford County Broadcasting Corp. 11/12/21 - Consent DecreeBroady Media Group, LLC Consent Decree \*nOzifMa4gIVF/0, 8/24/20- Consent DecreeConsent Decree with Commonwealth Broadcasting, L.L.C 0000001219 00000 n New Viant Platform Notice Consent Decree We primarily see voter lists in the form of physical addresses, but they can also be email addresses as well. 12/15/21 - Consent DecreeIca Radio Ltd. The EDPS has published today his Opinion on the EU legislators' proposed Regulation on transparency and targeting for political advertising.. 8/7/20- Consent DecreeChristian Family Media Ministries, Inc. Enters into Consent Decree 2/11/21 - Consent DecreeBott Communications, Inc. 5/12/21 - Consent DecreeWinton Road Broadcasting Co., LLC Consent Decree Browse Political Files 2022 Non-Candidate Issue Ads DEMOCRATIC GOVERNORS ASSOCIATION 1286092. Consent Decree, 7/19/21 - Consent DecreeGreeley Broadcasting Corporation Consent Decree, 7/16/21 - Consent DecreeWayne Radio Works LLC Consent Decree, 7/16/21 - Consent DecreeKOFI, Inc. We'll have the Governor's race, a US Senate race (Mark Kelly's seat), all of our U.S. Congressional seats, and whatever issues/local races come up. Consent Decree Consent Decree 3/10/22- Consent DecreePacific Telestations, LLC Consent Decree Simply put, what worked even a few campaign cycles ago wont work in 2022. cant be as powerful and precise as its been in the past. Political advertising includes communications that are published in newspapers, magazines, or other periodicals in return for consideration. Consent Decree, 7/15/21 - Public NoticeMedia Bureau Opens MB Docket No. 7/29/21 - Consent DecreeMcGrath Publishing Company Consent Decree Covers the spending, content, and tone of political advertising in the 2016 and 2020 presidential elections and the 2018 midterms, looking ahead to 2022 and 2024. Consent Decree, Greeley Broadcasting Corporation Consent Decree, Updating Outmoded Political Programming and Record-Keeping Rules, Chadrad Communications, Inc. 5/26/21 - Consent DecreeGrand Junction Media, Inc. w6ee='>ZWVrZxrW[st/bO#,)l D7D;cc/+\BdeR_D{ 10/14/20- Consent DecreeChristian Faith Broadcast, Inc. Enters into Consent Decree It may even be better. A complete list of county boards of election is available on the Virginia Department of Elections website at http://www.elections.virginia.gov/ or https://vote.elections.virginia.gov/VoterInformation/PublicContactLookup. Consent Decree For political advertisers, when it comes to trying out new programmatic partners, the election window is short and finite. That is an astonishing sum that . Political Advertising : Effective Political Advertising Campaigns 2023. 11/8/21 - Consent DecreeEstrella Radio License of Dallas LLC Consent Decree and by determining unique opportunities they might offer. Do not forget the political file obligations that attach to political advertising - even outside the political windows. Consent Decree, 7/30/21 - Consent DecreeLegacy Communications, LLC Consent Decree, 7/30/21 - Consent DecreeCarter Broadcast Group, Inc. 0000018931 00000 n 7/6/22- Consent DecreeGreat Eastern Radio, LLC Consent Decree My Cookie Preferences Consent Decree, 5/6/21 - Consent DecreeKenneth Clark Consent Decree, 5/6/21 - Consent DecreeBee Broadcasting, Inc Consent Decree, 5/4/21 - Consent DecreeSan Luis Valley Broadcasting, Inc. 2022 will also be a big political year, with control of the U.S. House of Representatives and the U.S. Senate being . But candidates, agency partners and consultants need to understand whats different about this market and how to adjust. 3/8/22- Consent DecreeAlexandra Communications, Inc. One of the things that stands. 4/28/21 - Consent DecreeKLZ Radio, Inc. $g} rD$TW4xc H AA Consent Decree 8/21/20- Consent DecreeStannard Broadcasting Co., Inc. Enters into Consent Decree Consent Decree, 5/2/22- Consent DecreeTaylor Communications, Inc. 11/16/21 - Consent DecreeAmericom Limited Partnership Consent Decree 7/30/20- Consent DecreeNorth Shore Broadcasting Co., Inc. enters into Consent Decree Understand how political advertising works FCC regulations, known as "reasonable access rules," date back to 1934 and protect political advertisers by ensuring that they have prioritized access to broadcast commercial windows. 2069 0 obj <> endobj Consent Decree, 11/4/21 - Consent DecreeAlabama Media, LLC Consent Decree, 11/3/21 - Consent DecreeMBM Texas Valley, LLC Consent Decree, 11/3/21 - Consent DecreeLahontan Valley Broadcasting Company, LLC Consent Decree, 11/2/21 - Consent DecreePampa Broadcasters, Inc. 7/22/20- Consent DecreeConsent Decree with Bealsey Media Group Licenses, LLC Consent Decree, Custer County Community Broadcasting Corporation Consent Decree, Santamaria Broadcasting, Inc. Rice Broadcasting, Inc. Consent Decree, Effective Date of Political File Rules Set, Learn Broadcasting Corporation Consent Decree, Chinook Concert Broadcasters Consent Decree, Blue Sky Broadcasting, Inc. Thus, vendors are typically decided upon months in advance based on insights and learnings from previous election campaigns and by determining unique opportunities they might offer. 12/3/21 - Consent DecreeBravo Mic Communications, LLC Consent Decree Consent Decree Consent Decree BIA Advisory Services estimates that local political advertising revenue will generate$8.4 billion, while Axios has an even higher number of $8.9 billion. 0000042237 00000 n 10/27/21 - Consent DecreeS&R Broadcasting, Inc. Touching more lives. Consent Decree, EADS Broadcasting Corporation Consent Decree, Alexandra Communications, Inc. 01/27/2021 04:30 AM EST. New Viant Privacy Policy Online ads are an indispensable tool for modern political campaigns aiming to attract donors or sway voters. Consent Decree, 12/14/21 - Consent DecreeIliad Media Twin Falls, LLC Consent Decree, 12/14/21 - Consent DecreeLazer Licenses, LLC Consent Decree, 12/9/21 - Consent DecreeUnivision Radio Stations Group, Inc. Federal Election Commission Adopts New Rules for Sponsorship Disclaimers for Online Political Advertising - And to Consider Rules for Political Marketing Through Social Media Influencers By David Oxenford on December 5, 2022 Posted in Advertising Issues, Internet Radio, Internet Video, On Line Media, Political Broadcasting, Website Issues For the November 7 General Election, the LUC window opens on September 9. 3. 2021 0000065867 00000 n 0 Apple's iOS privacy update in 2021 has made it more . Consent Decree, Zimmer Radio of Mid-Missouri, Inc. X)(vmE4]H%!m|J#kz%>:egMY.e 12/22/21 - Consent DecreeKBUK Radio, Inc. 10/25/21 - Consent DecreeSanpete County Broadcasting Co. 2/28/20 - News ReleaseFCC Reviewing Recordkeeping Rules on Cable Operators Consent Decree, 4/14/22- Consent DecreePremier Broadcasters, Inc. Broadcasters should contact their local county board of elections for details. 8/28/20- Consent DecreeFreeland Broadcasting Co., Inc. Enters into Consent Decree 0000003369 00000 n 5/3/21 - Consent Decree5 Star Communications Inc. 10/21/21 - Consent DecreeVillecom, LLC Consent Decree 4/19/22- Consent DecreeVictoria Radioworks, LLC Consent Decree b@ZGTS* By laying down rules and obligations for providers of political advertising and related services to be more transparent in their use of targeting techniques, this . 8/24/20- Consent DecreeConsent Decree with Lafayette Broadcasting Co., Inc Consent Decree, Legacy Communications, LLC Consent Decree, Carter Broadcast Group, Inc. Massachusetts has two big races in 2020, including Senator Ed Markey versus Representative Joe Kennedy III for state senate (which is expected to be a very expensive race) and U.S. Representative Richard Neals challenge from Holyoke Mayor Alex Morse for Congress. Learn more: https://bit.ly/40U3Tdk #vianthealth, What makes #interoperability a hot topic this year? While the ability for a partner to activate a campaign utilizing an onboarded voter list is key, being able to use those voter lists. Consent Decree, Iliad Media Twin Falls, LLC Consent Decree, Univision Radio Stations Group, Inc. Candidates, political parties and special interest groups are already plotting already their strategy. Often the best way to accomplish this is to employ a device graph, which can help brands connect with audiences on an individual level or grouped under the same household. 0000083960 00000 n Of those ads, almost 56,000 had political content. Over the course of the 2022 cycle, Senate Leadership Fund spent more than any other super PAC or outside group with about $230 million in spending as of Nov. 3. Consent Decree, 4/23/21 - Consent DecreeRocky Mountain Radio Group, LLC Consent Decree, 3/26/21 - Consent DecreeCrawford County Broadcasting Corp. In 2019, while Republic Act No. Communications of Kentucky, LLC enters into Consent Decree, 8/26/20- Consent DecreeL.M. Consent Decree, Tri-Rivers Broadcasting Company Consent Decree, O-Town Communications, Inc. Thus, vendors are typically decided upon months in advance based on, insights and learnings from previous election campaigns. 12/3/19- OrderMeredith Corporation, Licensee Of WPCH-TV, Atlanta, GA And Georgia Tel Consent Decree, 3/30/22- Consent DecreeD.R. 8/26/20- Consent DecreeSM-WRKA, LLC Enters into Consent Decree In addition to the political phone calls, there is an increase in the volume of political literature sent through the mail. However, there are a number of third-party data providers in the industry with a wealth of information around voter habits, insights, and interests, all to help better understand who these individuals are and alternate ways of reaching them. Consent Decree, 3/30/22- Consent DecreeJeri Lyn Broadcasting, Inc. While this is a way to provide all candidates with equal opportunity to promote their campaign messages to the public, it leaves fewer spots for general advertisers. 8/31/20- Consent DecreeChristian Broadcasting System, Ltd. Enters into Consent Decree DownloadA Simple Guide to Dynamic Pricing and Political Advertising for Media Companies. Political advertising is a very seasonal business, points out Antonio Garcia Martinez, who managed ad products at the former Facebook until 2018 (and later quickly lost a job at Apple over some. 6/2/16- Public NoticeOnline Public Inspection File Demonstration Announced - June 13, 2016 Political Advertising Online and Offline Published online by Cambridge University Press: 19 August 2020 ERIKA FRANKLIN FOWLER[Opens in a new window], MICHAEL M. FRANZ[Opens in a new window], GREGORY J. MARTIN[Opens in a new window], ZACHARY PESKOWITZ[Opens in a new window] and TRAVIS N. RIDOUT[Opens in a new window] Show author details Consent Decree, San Luis Valley Broadcasting, Inc. Consent Decree f.413.787.1143 5/7/21 - Consent DecreeAnderson Radio Broadcasting, Inc. hVmPSW>7 RC^E%~-.DMClE%q:6E4hu-R>,P(Vh%!wfys9 E 5 GRyGK$yj*;l 8 Pai Taps Commissnr. 8/17/21 - Consent DecreeHull Broadcasting, Inc. $9.99 + $3.75 shipping. Consent Decree, 7/15/21 - DocumentUpdating Outmoded Political Programming and Record-Keeping Rules, 7/15/21 - Consent DecreeChadrad Communications, Inc. As we all know, traditional Television ads always remain a . 4/18/22- Consent DecreeMeruelo Radio Holdings, LLC Consent Decree 8/3/20- Consent DecreeWHOC, Inc. Enters into Consent Decree This website uses cookies to improve your experience while you navigate through the website. 0000007644 00000 n Consent Decree, 12/16/21 - Consent DecreeKPAN Broadcasters Consent Decree, 12/16/21 - Consent DecreeWest Waves, Inc. A major benefit on our end is that Viant leverages its own proprietary device graph that seamlessly associates all individuals in a household under a unique, , allowing for more accurate targeting and measurement. The LUC rule does not apply to non-candidate third party political advertisers. 4/4/22- Consent DecreeBicoastal Media Licenses, LLC Consent Decree The political ad tracking firm AdImpact projects more than $1.4 billion will be spent on digital advertising as a whole during the 2022 election cycle. 4/8/22- Consent DecreeEagle Communications, Inc. Consent Decree, 7/26/21 - Consent DecreeBrandy Communications Consent Decree, 7/21/21 - Consent DecreeBrewer Media Group, LLC Consent Decree, 7/21/21 - Consent DecreeDakota Communications, Ltd. 6/30/16- Declaratory RulingHearst Television, Inc., Declaratory Ruling We have noted on our calendar the start of the window for lowest unit rates for the prim aries and the . Consent Decree, D.R. Consent Decree 0000010685 00000 n 9/21/22- Consent DecreeDJRO Broadcasting, LLC Consent Decree Consent Decree, 4/27/22- Consent DecreeGow Media, LLC Consent Decree, 4/26/22- Consent DecreeResonate Hawaii LLC Consent Decree, 4/26/22- Consent Decree45 North Media Inc. 8/4/20- Consent DecreeLa Zeta 95.7 Inc. enters into Consent Decree 2/3/17- News ReleaseChmn. Consent Decree, Enrico Brancadora and WIBG Limited Liability Company Consent Decree, Sea-Mar Community Health Center Consent Decree, Sunbury Broadcasting Corporation Consent Decree, St. Barnabas Broadcasting, Inc. Consent Decree 0000005476 00000 n 2022 is a midterm election year. TV OTA (over the air), TV digital and radio OTA will win the channels race, which means broadcast sellers need to be ready to capture these dollars. Consent Decree, Cameron Broadcasting. 0000064159 00000 n 4/26/21 - Consent DecreeSubarctic Media, LLC Consent Decree 4/15/22- Consent DecreeWBIN Media Co., Inc. ]|e^ca+b| Xe.M!W,V, In his Opinion, the EDPS welcomes the overarching aims of the proposed Regulation. Consent Decree 0000010830 00000 n Consent Decree, 8/4/21 - NPRMFCC Proposes Updating Political Programming & Record-Keeping Rules, 8/4/21 - Consent DecreeElk River Broadcasting, Inc. 10/28/21 - Consent DecreeCentex Broadcasting, LLC Consent Decree 8/26/20- Consent DecreeEncore Communications, Inc. Enters into Consent Decree 2/26/21 - Consent DecreeQueenB Radio Wisconsin, Inc. It's hard to believe, but 2022 political ad planning is underway. That doesnt mean that digital political advertising cant be as powerful and precise as its been in the past. Being able to anchor your media approach within a unique Household ID allows an advertiser to efficiently target an audience across all devices, while also providing accurate cross-device reach and frequency control. © 2023 Market Mentors, LLC. To Opt-Out Online, Visit Our CCPA Portrait, 2023 - Viant Technology LLC | All Rights Reserved, 2023 - Viant Technology LLC | All Right Reserved, Political Advertising 2022: Get to Know the New Rules of the Road (to Public Office), For political advertisers, when it comes to trying out new programmatic partners, the election window is short and finite. 1/18/17- OrderMedia Bureau releases Order adopting a Consent Decree 0000006569 00000 n Cuellar's campaign has $330,000 booked between now and the March 1 primary, per the ad-tracking firm Ad Impact, while Cisneros has about $280,000. 7/27/21 - Consent DecreeFlood Communications of Beatrice, LLC Consent Decree Consent Decree Consent Decree 8/26/20- Consent DecreeSM-WSFR, LLC Enters into Consent Decree With the arrival of new video distribution methods and social media platforms, we were likely to see various forms of political ads and Live broadcasting of Candidates on YouTube, Facebook, Twitter, Instagram, etc. 8/10/20- Consent DecreeFort Myers Broadcasting Company Enters into Consent Decree Consent Decree, FCC Proposes Updating Political Programming & Record-Keeping Rules, Elk River Broadcasting, Inc. 7/22/20- Consent DecreeConsent Decree with Entercom License, LLC Its now time to toss it out. Consent Decree, 7/6/22- Consent DecreeGreat Eastern Radio, LLC Consent Decree, 7/6/22- Consent DecreeBark Out Loud Dogs Media, LLC Consent Decree, 6/30/22- Consent DecreeRadio Power, Inc. 11/10/21 - Consent DecreeFoster Communications Company, Inc. Both incumbents and upcoming candidates can now communicate with their constituents about their message and burning issues. Political Advertising Lowest Unit Charge Window Opens in Virginia for Federal, State, and Local General Elections. Inc. With this policy update, ads for products, services, and news no longer will be exempt from Google Election . In fact, ad tech companies still offer voter list onboarding. (Opens in new browser window) 26.08 KB: 06/09/2022 1:41 PM DEMOCRATIC GOVERNORS ASSOCIATION 1286092--FINAL (Opens in new browser window) 36.94 KB: 07/06/2022 1:39 PM . Consent Decrees, 4/1/22- Consent DecreeMomentum Broadcasting LP Consent Decree, 3/31/22- Consent DecreeMissoula Broadcasting Company, LLC Consent Decree, 3/31/22- Consent DecreeJodesha Broadcasting, Inc. Consent Decree 0000000016 00000 n 4/14/22- Consent DecreeCoyote Communications, Inc. Fact Sheet: FCC Political Programming Rules. Consent Decree, 10/28/21 - Consent DecreeCentex Broadcasting, LLC Consent Decree, 10/28/21 - Consent DecreeATW Media, LLC Consent Decree, 10/27/21 - Consent DecreeS&R Broadcasting, Inc. 8/31/20- Consent DecreeMedia Bureau Cancels Consent Decrees for Seven Licensees Broadcast Education is NAB's home for online educational offerings, including live and on-demand Consent Decree, 4/27/22- Consent DecreeMoy Communications, Inc. 1/29/16- MO&OOnline Public File Expands to Radio, Cable and Satellite 9/8/21 - Consent DecreeKNZA, Inc. Read Getting Your Slice of the Digital Political Advertising Pie with OTT/CTV. Consent Decree The window will close on Monday, Dec. 13. Political ad spending for 2022 midterms to reach $7.8 billion While broadcast TV will lead the pack, advertising across digital channels will continue to show significant growth.

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